This $10,000 movie is yours to use FREE!  On blogs, in emails, at trade shows, on your website, on CDs and flash drives... just about anywhere you can imagine.  It gives the perfect sales pitch to your potential customers so you don't have to.  This will drastically improve your sales. Read below about all the ways you can use this video. 

Contact us at: info@waterforlifeusa.com to get the .zip file of all the versions of this movie you can use and also let us know if you would like to customize this movie with your business name and contact information.  You can also add tracking to this video so you can track all your marketing efforts.

 

 

AngelVision Technologies

Impact Movie Uses and Tips

Table of Contents:

1. Using your Impact Movie .............................................................2
1.1. Known Uses
1.2. More Suggestions and Tips
1.3. Using Email Signatures
2. Coop Advertising and Partnerships............................................6
2.1. Sample Partnership Solicitation Email
2.2. Sample Partnership Offer Email
3. Tips and Tricks for Email Marketing ............................................7
3.1. CAN-SPAM Act of 2003
3.2. Finding Your Sources
3.3. Writing the Message
4. Links to Email Marketing Resources .........................................10
4.1. Email List Source
4.2. Email Marketing Software
4.3. Email Marketing Services
4.4. Email Marketing Solution Providers
4.5. Other Resources
5. Attachments (from Info Pack)...................................................14
5.1. Many Uses of Your Impact Movie
5.2. Focus on Trade Shows
5.3. Focus on Trade Shows (pg. 2)
5.4. Focus on Distributors & Sales Agents

1. Using your Impact Movie

Just buying an Impact Movie is not enough. You need to get people watching it to be successful.
There are many ways to get people to watch an Impact Movie. After all, its just a short, non-invasive
message that will educate your viewers.

Here is a general list of ways our Clients are using their movies.
Note: Please inform us of new uses that you find successful.

1.1 Known Uses

A key benefit of Impact Movies is their versatility. Below, we list several possible ways to use your
movie. The purpose, of course, is to have as many people watch your message as possible.
There are many details regarding these various uses. In the section below, we mention a few
suggestions and tips regarding each of these applications. Always remember, the more you
use your Impact Movie, the more people will hear and understand your important message.
One more thing& we are here to help. If you need assistance in implementing these ideas,
feel free to contact your Account Manager at AngelVision.

1. Complement Telemarketing and Cold Calling

In your call, your singular goal should be getting people to watch your movie. And why
shouldnt they? After all, its just an educational 3 minute message thats non-threatening
and easy to watch.

2. Sales Visits and Field Sales

 
Be sure to have all your salespeople, associates and distributors show your movie to as
many people as possible. Have your Impact Movie on everybodys desktop ready to play
at a moments notice.

3. Tradeshows

 
Feature your Impact Movie in your tradeshow booth. Have it loop at increments you
desire, or just have it available on laptops in the booth. This way you can walk people over
to your demo stations to watch your movie in private. You can even attach headphones for
a more engaging multimedia experience. For more information on using it at tradeshows,
go to page 16.

4. Use in Emails

 
Use the body of the email to drive people to watch your movie. Dont try to sell your
product in the body of the email. Just try to get them watch an interesting, educational
message. Not to mention, people are more inclined to read emails that are shorter!

5. Use for Public Relations

 
Use your Impact Movie in your PR efforts and to gain media attention. Use it to launch a
national (or international) PR campaign and mention it in your press release.

6. Google Ad Words

 
Why have your prospects terminate at a boring HTML page? Present to your prospects an
engaging and educational message that will motivate and encourage them to take action.

7. Banner Advertising

 
This is true for banner advertising as well. Have a clever, funny or useful message point
folks to your Impact Movie.

8. Develop Partnerships

 
Use your Impact Movie to develop strategic partnerships and cooperative marketing
opportunities. For more information on developing partnerships (including sample emails
for recruitment and sales), go to page 6.

9. Add to your Email Signature Line

 
Although this may sound trivial, adding a signature line could generate unexpected
results. For more information about creating a signature line, go to page 5.

10. Include on your Website

Similar to using it in your trade show booth, you can use your Impact Movie several ways
on your website.

1. Have it play automatically each time a person visits your website.
2. Include it on your website as an option they can select.
3. Alternate. Switch back and fourth between auto-play every few weeks or months.

11. Recruit Distributors and Sales Agents

Impact Movies are an easy way to develop or expand a distribution channel. In addition,
it provides your dealers and VARs with an extraordinary sales tool that will help them
promote your products. For more information about using it to create or expand a
distribution channel, go to page 18.

12. Give to Distributors and Sales Agents

Impact Movies offer an easy way for others to help you. Be sure to give your Impact
Movie to your entire community including dealers, distributors, sales agents,
franchisees, customers, business associates, friends and family.

13. Google and Search Engine Ad Words

Search engine ad words work great with some products and terrible with others. If you
have a solution which can benefit by search engine ad words, then nothing is more
effective than an Impact Movie. Have your Ad-Word-link directly open your Impact
Movie to present an engaging and motivating message.

14. Display in Kiosks and Monitors at Hotels, Lobbies and Convention Centers

Certainly I would not recommend developing a multimedia tool for kiosks. But since its
provided, then why not use it as much as you can? So, display your Impact Movie at
trade shows, hotel lobbies and airports. While were at it, why not have a nice monitor
playing your Impact Movie in your office lobby?

15. Copy to CDs or Flash Drives and Distribute

Like kiosks, I would not recommend developing an Impact Movie exclusively for CDs.
However, since a version for CDs is available, why not distribute your message at
trade shows, association meetings, conferences and sales visits. If nothing else, it will
enhance your image. And, the next time they need your service, they will remember the company who gave them the CD or Flash Drive. 

16. Create a Referral Network

Encourage your customers to pass your movie on to others for free services or awards. Earn points or make a contest out of the game.

17. Print Movie URL on Direct Mail, Novelty Items and on Business Cards

Again, since youve already paid for it, why not promote it on all your printed materials? This includes novelty items, brochures, direct mail, post-cards and
business cards.

18. Sell to Foreign Markets

For only $3500 (for most translations), why not translate your message into languages for markets you wish to penetrate. An individual is much more likely to do business with you when they hear your message in their own language. It establishes trust and builds a better relationship when your message is translated into the viewers native language.

1.2 More Suggestions and Tips

 
Sell More to Existing Customers

Be sure that all your existing customers know everything that you do. Be sure to get your
customers to watch your movie even if they are already doing business with you! It will
educate them in all your key benefits. They may also forward it to all their friends, partners
and associates!

Sell to More People

You may be successful in attracting customers in ONE division of a company, but are you
selling into EVERY division, department or subsidiary? Encourage your existing customers
and prospects to forward your movie to everyone they know. Remember, every time
someone watches your movie, its equivalent to one sales pitch.

1.3 Using Email Signatures

One of the easiest ways to use an Impact Movie is with email signatures. I know it
sounds trivial, but it works. We wanted to include a tutorial here. However, with so many
email programs and operating systems in use, we found this impossible. Therefore,
please access your email programs online help.

We recognize that going through this process will take 15 to 30 minutes. However, this is
something that you will only have to learn once. Plus, it makes a big difference.
Also, keep in mind to make your signature text short and catchy. Stay away from using
blatant salesy type phrases. Hint: Type something that you would want to click.

2. Coop Advertising & Partnerships

Another great use that is not often employed is partnerships. With your Impact Movie, it is relatively
easy to enroll companies and individuals as partners.
Benefits:

1. It is not necessary to train the prospective partner in your solutions.
2. There is no work required on behalf of the partner.
3. The partner (and yourself) can earn healthy revenues
4. It will boost your image and credibility in your marketplace.
In essence, there is only an upside. To help you, we included some sample emails. Feel free
to use these or modify them as you wish:
1. Sample Partnership Solicitation Email
2. Sample Partnership Offer Email
2.1 Sample Partnership Solicitation Email

Hi _____,
Wed like to form a partnership with your company. I have a specific idea that I believe would
benefit both companies.
Its really not complicated. It just involves you (or me) sending out an email that includes a
movie that wed like people to watch. We can even have the leads go to you directly.
Also _____, please pass this on to the right person at _____ if you are not the one who would
deal with something like this.
Thanks!
[Your name]

2.2 Sample Partnership Offer Email

Note: This email is used by our AngelSight Program. Obviously, you will need to update
the letter to fit your needs.

Hi _____,
I hope you are doing well.
I met a company that provides a valuable and interesting service. I thought that you might
want to learn about them. (We are seriously considering their service for ourselves).
They are called AngelVision Technologies. They are in Portland Oregon and besides being
a little non-traditional, they seem pretty interesting and personable. To see what they do,
all you need to do is click here: www.ImpactMovie.com. You can also attend an interesting
online presentation called Coffee with AngelVision. I attended this presentation and found
the entire experience worthwhile.
By the way, I also wanted to tell you about&
Keep in touch,
[Your name]

3. Tips & Tricks for Email Marketing

While an email campaign is only one of many ways to use your movie, we want you to be successful.
Marketing through email can be easy if you take the time to do it right. Here at AngelVision, we have
become very good at finding the right sources and delivering our message in a way that works. Here are
a few tips for helping your company be successful in your own email marketing campaign.

3.1 CAN-SPAM Act of 2003 (S.877)

What you need to know about the law & Email campaigns are a legal, legitimate, and effective way of doing business but there are some guidelines to follow. If you're sending unsolicited email there are a few things that you need to know. Heres what the law requires in a nutshell:

" An Honest Subject Line
" A Legitimate Email Address
" A Postal Address (complete street address)
" A Remove Mechanism (or way to opt-out)

Get the whole scoop on the law here: http://www.spamlaws.com/federal/summ108.html#s877

3.2 Finding Your Sources

Caution: Use only reputable Email Brokers and List Providers
There are a countless number of email brokers and email list providers. Many of them are reputable but many others are not. Here are sources to consider before buying or renting a list from anyone:

1. Owners (we highly encourage this option).
These are typically rented through trade publications and magazines.
2. Trade Associations
3. Trade Publications
4. Email Brokers

Included in this document are links to several email marketing resources.

3.3 23 Email Marketing Tips

Remember: The purpose of the email is to get folks to watch the movie Thats it! Here are some guidelines to keep in mind for Email Marketing:

Email Design

1. Avoid Fancy HTML or Flash in the email. It screams Im hear to sell you
something.
2. Text based emails have the highest chance of getting to your recipients. The
default settings in MS Outlook are disabled for image viewing. Most people do
not change these settings.
3. Design you email layout assuming that images may be blocked from being
viewed. In fact, leave images out altogether if possible.
4. Make use of the email preview pane. This is important real estate. What the
viewer sees here will encourage them to either open your email or delete it.
Catch your recipients attention right away at the beginning/top of your email.
5. Avoid using multiple fonts, font sizes, colors, highlighting and using too much
bolding and underlining. All these things can and will trigger spam or junk mail
filters.
6. Links should be highlighted in blue. Proven to be a higher probability of
generating a click thru.

Email Messaging

7. Have an engaging subject line, but keep it short. An effective subject line is going catch the eye of your recipient and encourage them to open your email. Best if this is personalized including the company name or personal name of the recipient.
8. Use personalization/customization in your email. Research shows that people are much more likely to open & act on an email that is personalized. Use throughout the content.
9. Keep the message short, and to the point, or you may risk loosing the interest of the recipient. 2-3 sentences. Avoid sounding salesy. Design the content to be conversational and inviting to a next step.
10. Have your reply to email be specific to one person, rather than a generic sales@
or info@. General addresses are less personal. You will see a better result with apersonalized signature.
11. Include a signature line at the bottom of your emails its professional and gives you a chance to provide your contact information.
12. Check for SPAM keywords. This is a feature in AV Mail. SPAM filters have no sense
of context. They evaluate each word individually. Avoid words like: free, dollars, violations, exploiting, drugs, and the use of $$ signs or odd symbols, etc.
13. Make sure your email is Can-Spam ACT compliant! Including a clear unsubscribe link.
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
14. Have a personal Signature at the bottom of the email; Make sure the signature matches the email address it was sent from.
15. Keep it conversational. If you take a formal tone in your email, youll lose a majority of your audience. They get formal email all day long. Its nice to talk to a real person once in a while.
16. Be honest. Be straightforward. Be specific. Be considerate. Lots of bes. Although these may sound obvious, sometimes common sense isnt very common. (Okay, we stole that from Abe Lincoln).
17. Make it original. We all get plenty of canned emails. We all find them annoying and inauthentic. Make your message unique and or value to the recipient. Remember, youre in business to help people find a solution to their problems. You are there for them and you just want them to know it

HTML Coding
18. Dont be sloppy close all tags and be especially mindful of tables. Spam filters
will pick up on poorly coded emails and typically reduce your chances of delivery.
19. Have an alternate text version of your email.
20. Use ALT tags in images. If an image is blocked the viewer will see this text instead.

Testing
21. Test, test and test again! Create a distribution list for testing ensure all links work
properly, personalization/customization displays correctly, and there are no
spelling or grammar errors.
22. Check the reliability, look and feel of your email when in different email programs (AOL, Gmail, Outlook, etc.) This is a feature in AV Mail.
23. Review your message for spelling and grammar issues prior to sending it. Do not
rely on proofing on screen. Print out the email and edit from a hard copy. There
are some people out there who are sticklers for good use of language. Dont give
them an excuse to disregard your message.

4. Links to Email Marketing Resources

Heres a list of resources we found while scouring the Internet. To be clear, we are not endorsing any
of the companies listed on this page. We simply searched the Internet and found links we thought
would be useful.

If youve experienced any difficulties with any of these links or companies please give us a call at (503)
620-3377 and well remove them from the list. By the same token, if youve had an exceptionally
successful experience let us know that as well. Thank You and Good Luck!

4.1 Email List Sources

Prospect Database
We produced an Impact Movie for this company.
www.prospectdb-mw.com

ProspectDB is changing the way prospect databases
are bought, sold, and utilized. www.ProspectDB.com

NetProspex
www.netprospex.com
Target contact list available by industry, geography
or title. Buy or trade databases.

Info USA
www.infousa.com
Select your mailing lists from over 214 million
consumers and businesses. InfoUSA is a $300 million
public sales lead company with over 4 million
customers.

Estrela Marketing: Opt-in Email Marketing
http://www.estrelams.com
Provides clients with millions of high-quality, double
verified opt-in email recipients that are exclusive to the
company. Utilizes technologies for accurate targeting,
serving, and tracking.

Experian
www.experian.com
Run counts for free, build and download your
customized consumer and company lists instantly.
Experian's marketing lists can easily target consumer
and business prospects.

Mailing Lists
www.bgmailing.com
We compile, manage, maintain, and broker a variety of
mailing lists. Our staff can help you seek out even the
most unusual lists to help you target your prospects.

Prospects Influential: Opt-in Email Marketing
http://www.prospectsinfluential.com
Provides extensive quality opt-in email lists to reach
target audiences for marketing, surveys, consumer
offers, non-profit and retail campaigns.

L.I.S.T. Incorporated: Email Marketing
http://www.l-i-s-t.com
Specializes in providing Information Technology and
Business-to-Business direct mail, opt-in email, and
telemarketing lists.

Bulk Email Master: Email Marketing
http://www.bulkemailmaster.com
Offers opt-in bulk email advertising in text or HTML.
Includes spam free opt-in email lists.

CRM eMail Solutions: Email Lists
http://www.crmemailsolutions.com
Offers targeted email, direct mail, mailing lists and
telemarketing lists. Features an online request for
proposal form.

DigitalArrow Marketing: Email Marketing
http://www.digitalarrow.com
Provides 100% opt-in email marketing solutions
through targeted/general business and consumer
lists. Access to millions of individuals and
businesses.

Hoovers
www.hoovers.com
Looking for new business? Target prospects with
dozens of search criteria and qualify leads with
Hoover's continuously updated lists on 12 million
public and private companies worldwide.

Print Vendors
www.printvendors.com
Enter your mailing list requirements on one brief,
online request form. Up to 5 mailing list providers will
send you prices directly.

Mailing Lists Direct
www.mailing-lists-direct.com
Quality lists and affordable pricing. Call for immediate
service.

TLC Lists: Mailing List
www.tlclists.com
We offer targeted mailing lists and telemarketing lists
with over 14 million US business records and 300
million US consumers.

Great Mailing Lists from Wholesale Lists
www.wholesalelists.net
Wholesale Lists: Whether applying a sales force with a
list to contact, to mailing a postcard, our lists are an
extremely fresh and responsive way to add a boost to
your marketing program.

GoLeads
www.goleads.com
Unlimited lists of business - only $9.95 per month.
Create as many targeted business lists as you want.
Target businesses easily and cheaply.

Mail List
www.martinworldwide.net
Over 45,000 mail lists and telemarketing lists
totaling over 290 million consumers and 14 million
businesses selectable by multiple criteria.

Mailing Lists Designed for Results
www.listsbank.com
Mailing lists, e-mail lists. Available with full
demographics for result targeting. Business and
consumer lists. Send for a free list directory.

Get Mailing Lists
www.listshopper.com
Get the mailing list companies competing for your
business at ListShopper.com. All you have to do is
fill in a simple form. Submit your request now.

Wholesale Mailing Lists, Discount Prices
www.wholesalemailinglists.com
Thousands of categories - homeowners,
businesses, professionals, seniors, contractors,
insurance, new move-ins. Low prices. Fast service.
We have the lists you need for direct mail results.

Am-Pro
www.am-pro.com
Fresh targeted prospect lists for a wide array of
categories. We have everything you need for your
next marketing program.

4.2 Email Marketing Services

AV Mail (AngelVision Mail)
Use the AngelVision Mail Program. Weve built a world class email delivery service from the ground
up. It is exclusive only to our clients with an Impact Movie.

What if, every time you sent out a group of emails to your prospects you received an incoming email
alerting you when they just finished watching your Impact Movie.

With AV Mail, we include the Advanced Tracking option. We will program this into the Impact Movie
and provide you access to our proprietary AV Mail program. You will have access to all of the email
stats that matter (opens, click thrus, bounce backs, etc.) This is a complete email management
solution with an advanced degree of tracking. There is nominal fee associated with this.

To learn more or to take a tour, please contact us at 503-620-3377.
AngelVision Technologies
Portland, Oregon
503-620-3377

4.3 Other Resources

MarketingSherpas Guide
http://www.sherpastore.com/store/page.cfm/p.cfm/1
976?1125
Known as the "Ultimate Email Stats Guide",
MarketingSherpa's Guide pulls together data from
2,293 real-life marketers' campaigns, plus 69
additional studies into one handy compendium.

CouponBuilder.com
http://www.couponbuilder.com
Web-based coupon authoring and editing tool
captures emails and automatically broadcasts
coupons to opt-in customers.

Direct Contact Publishing
http://www.owt.com
Company providing custom target publicity and
news release distribution by fax and email.

imakenews.com
http://www.imakenews.com
Online service for creating and delivering email
newsletters for opt-in, permission marketing
campaigns built around newsletters.

LetterClick
http://www.letterclick.net
Company that turns emails into professional letters,
notes, cards or faxes for 1-to-1 marketing.

Microsoft bCentral: E-mail Marketing
http://www.bcentral.com
List Builder helps create professional direct e-mail
campaigns, manage address lists, track results, and
handle responses. Annual and monthly plans.

NetMoves
http://www.netmoves.com
Company providing Internet fax services including
email to fax, EDI and messaging.

Pure 360 (UK): SMS and Email Marketing
http://www.pure360.com
UK direct marketing company that combines email
and SMS in one marketing solution. No software to
install and all the facilities to track success.

Attachments
(from Info Pack)

 
5.1. Many Uses of Your Impact Movie
5.2. Focus on Trade Shows
5.3. Focus on Trade Shows (pg. 2)
5.4. Focus on Distributors & Sales Agents
AngelVision Technologies

Why it Works

Does it work? Read the testimonials from companies who use it. It also, to some degree, just makes sense. In our opinion, the most important factors to increase sales activity are Exposure and Understanding of your message.

The IM Marketing and Advertising Program was designed specifically to influence these two variables: Exposure and Understanding. Heres how the characteristics of an Impact Movie affect The AngelVision

Sales Formula:
Sales = Exposure x Understanding

Exposure: Easy to Watch and Learn

People want to learn about the products and services
that will benefit them. We also want to know whats
happening in our industry. But, were not going to spend
the effort to learn about something unless we ALREADY
know we need to. So, your sales effort falls on deaf ears.
But now, your information is presented to the viewer in a
format thats easy-to-watch and understand. As a result,
more people will hear your message than ever before.

Exposure: Versatile and with Many Uses

There are over:
" 20 ways to get your message EXPOSED to people.
" 15 APPLICATIONS for your message.
There is a separate sheet that explains all the ways to
get the most from your AngelVision investment.
Exposure: Useful Content will Get Forwarded
People will watch your movie if it contains useful and
informative information. They will also forward it to their
associates if they believe that it would benefit them as well.
(Fact: Most people who attend our Coffee Presentation
were forwarded the movie from someone else).
In addition, we encourage this by asking the viewer to
forward the movie to others, as well as providing the
necessary links and technology to make it easy. When
more people and companies hear your message
(1) Other departments may become customers;
(2) They may forward it still to others, and
(3) Their entire department will understand the
important benefits of your services. They will
have seen your Strongest Message Possible
prior to other calls or in-house sales meetings.

Dont Forget
You have ONE SHOT to get your Strongest Message
Possible in front of your prospect.

Once they formulate an opinion of your service, its
virtually impossible for them to change it.

Therefore, since it costs so much time and money to
reach that prospect, why not present them with your
strongest message possible up front?

Understanding: Our Solution Selling Model

 
All messages are different& but at the heart of all
movies lies the AngelVision Solution Selling Model.
(4) We start by uncovering and empathizing with the
situation the viewer currently experiences.
(5) Then, we strategically bring out all pain points that
they have now, without your products and services.
(6) By applying this process, something might trigger
interest in your offerings that was not already present.
(7) Then, we relate each benefit to the pain points we
brought out earlier.
(8) We end with a very convincing next step to
encourage the viewer to take the Desired Action.
Understanding: The Power of Multimedia
Multimedia is simply a more effective way to convey a
message because were combining more senses.

" Furthermore, we are skilled at combining a skillfullywritten
message with on-screen text, graphics,
animation and photography.

" And, because we have so much occurring on-screen
at once, we can take a very long (or technical)
message and deliver it quickly and powerfully.

Therefore, not only will more people be exposed to your
message, but they will understand more as well. This is
why we call it your Strongest Message Possible.

Impact Movies are both versatile and effective.

They can be modified in terms of messaging or technical applications.
Use your SAME Impact Movie ALL THESE WAYS for whatever marketing programs work best in YOUR industry.
Ways to SPREAD your Message *

" Complement Telemarketing
" Use with Emails
" Sales Visits (Field Sales)
" Use with Direct Mail
" Trade Shows
" Banner Advertising
" Develop Partnerships
" Give to Distributors
" Include with All Products
" Promote with Novelty Items
APPLICATION of your Message *
" Sell to both New Customers and Existing Ones
" Sell to All Departments and Divisions
" Create a Referral Network
" Sell into Foreign Markets
" Educate your Marketplace
" Recruit Distributors and Sales Agents
" Explain Terms or Policies or Conduct Market Research
" Announce a Product Launch or Special Offers
" Invitation to an Online Presentation or Appointment
" Training of all Kinds
* We would be happy to assist you in explaining or implementing any of these opportunities.

For your Existing Customers

Sell More& You offer a variety of products and services but
your customers dont know everything you do. You
can be losing business to your competition right now.
So, use your Impact Movie to sell more effectively
into your existing Customer base.

To More People You may be successful in attracting customers in ONE
division of a company. But are you selling into EVERY
division? Then use your Impact Movie to reach all the
departments and subsidiaries of your Customers.

For your New Prospects

Telemarketing Use them with Cold Calling to turbocharge your
success. Rather than:

1. trying to get to someone on the phone, and
2. trying to get them to listen to a salesman,

Just leave them a friendly voice-message
encouraging them to watch your Impact Movie.
Emails Include a link in your email. Email it to prospects,
customers, partners or anyone else who you want to
hear and understand your sales message.

Distributors First& create ONE movie with a message directed
towards resellers to DEVELOP a distribution channel.
Then& create ANOTHER Impact Movie to give to
your new dealers to use for themselves. (We have a
sheet following this page that focuses on using an
Impact Movie to create a distribution channel.)

Ad Words Most search engines provide a sponsored links
section. Google ad words are the most popular. You
pay a small amount (usually under $1.00) for each
click through to your Impact Movie.

Partners You want to form relationships with business
partners, suppliers and customers. The problem has
always been that partners:

1. Dont understand the benefits of your solutions.
2. Dont invest in the time necessary to promote
your solutions effectively.

Now, you can just have your business partners email
your Impact Movie to their contacts for a thank you
or small incentive.

Sales Visits Kick-off your sales visits and customer meetings with a
powerful and consistent sales message. This will be far
more effective than speaking to a few PowerPoint slides.
Website Even the best looking websites are not going to get
people to understand your message. You need to be
proactive and get your message out to people in a way
thats easy for them to watch and understand.

Therefore, have your Impact Movie play automatically
when anyone visits your website.

CDs Copy it to CDs -- distribute them at trade shows, include
them in direct mail. The cost of producing the content for
a CD is typically 2 to 3 times more than for one Impact
Movie. Therefore, if youre spending the money anyway,
why not use your movie as much as you can?

Kiosks / Lobbies Play your Impact Movie in kiosks (at trade shows), on
monitors (in your office lobby).

Email Signature Add a link to your Impact Movie in your email signature.
With one easy setup, you can include your new Impact
Movie in every email you send out.

Trade Shows Impact Movies are very effective at trade shows. In fact,
you can use your same Impact Movie six different ways
for the same show, and the next page explains how.
In just three minutes, every casual passerby (people
who are afraid to approach your booth because of the
perception of a high-pressure salesman) will hear and
understand (a) their OWN pain, and (b) YOUR benefits.
There are many other important advantages for having
an Impact Movie for a trade show. The following sheet
describes this opportunity in greater detail.

" PDAs
" TV & Cable Advertising
" Display in Kiosks
" Show in Office Lobby
" Add to Signature Line
" Feature on Website
" CDs
" Give to Distributors
" Explain Terms or Policies
" Google AD Words

You can use your same Impact Movie at ONE Trade Show 6 different ways

and get the MOST out of your Trade Show Investment

We are all so excited at gaining 20 pounds from eating miniature candies all day. As if repeating, So,
what do you do? a few hundred times isnt bad enough, you pretend to look busy as people walk past
your booth because theyre afraid to interact with a (potentially aggressive) salesperson. Oh yes, the joys
of working in a trade show booth.

Now, imagine having a movie playing that tells your story in the way that we actually LIKE to get
information! Even the casual passerby will (1) watch, (2) hear and (3) understand your message because
they wont be forced to speak to a salesperson or try to understand a boring, technical datasheet.

By now, you know that Impact Movies deliver a convincing message to your audience. But what does this
have to do with repeating the same jokes a few hundred times? Well, unlike a typical booth that includes a
few signs, handouts and a fish bowl to collect business cards, use an informative Impact Movie that can be
used 6 different ways and for years making Impact Movies the most versatile and effective sales tool in
history. But dont take our word for it; read our Customer quotes.

Youre already spending a lot of money to be at the show.
Let us help you increase the return on your investment by increasing the number of
people who Listen to and Understand your message.

Use your ONE Impact Movie ALL These Ways and& Use it for Years

Other Important Benefits of using an Impact Movie in your Tradeshow Booth

The movie will free up all the time you spend just explaining what you do. Use your Impact
Movie instead.

Then use your time to build relationships with your booth visitors.
Even the casual passer-by will stop, watch and understand your message.
It will enhance your image in your industry.

The next time they need your solution, they will remember your movie.
Even after you cant say anything coherent anymore, your movie will still be broadcasting
the same strong message.

Use your Impact Movie to drive people to your booth.
Email your movie to the attendees a week prior to
the show. Include an incentive to drop by.

Additional Customization Available