Those on the hunt for a new water ionizer machine for their home will no doubt be confronted with many options. From cheaper machines, like the Chanson Violet, to more premium models, such as the Genesis Platinum series. A sliding scale in terms of quality and price is to be expected.
There is a water ionizer brand, though, that seeks to market itself above anything else available. The company Enagic labels its kangen water line the “gold standard”, and is trying to convince the consumer that the drinking water that their machines produce is unique and better than any other. But guess what, though? There is no substance behind these claims. Let’s look at why.
On the face of it, kangen water appears to be something that we are all familiar with that is produced by most water ionizer machines: electrolyzed reduced water created by the electrolysis process. But Enagic has other ideas. The alkaline water company claims that their ionizer machines are unique in being able to produce water that is “unique” and the “gold standard” because kangen water is alkaline, antioxidant, and especially hydrating.
Alkaline. Antioxidant. Hydrating. Three terms that are very familiar to the healthy drinking water industry. In fact, all terms that you can apply to the water produced by most countertop ionizers on the market.
If Enagic are trying to justify charging a premium for their water ionizers because of the idea that kangen water is somehow unique, then they are misleading consumers.
Alkaline antioxidant water that is especially hydrating is the standard product made in water ionizer units. Rather than trademarked fancy names, this is usually called electrolyzed reduced water, or more simply, ionized water. It is a type of water that is given health-boosting properties by the electrolysis process, which is exactly the same process used inside kangen water ionizers. There’s nothing unique about it, although that is not to say electrolysis isn’t remarkable when it comes to its effect on water.
Top water ionizers create antioxidants in water using a platinum-coated titanium electrode housed inside an electrolysis chamber; the central site for the electrolysis process. When water fills into this chamber, cations (positive ions) gather at the negative electrodes to create cathodic water (reduced water) and anions, negatively charged ions, gather at the positive electrode to make anodic water (oxidized water). It is the reduced water which we need to drink regularly to boost our health and strengthen our resistances to disease and illness.
The cations in the reduced water have a natural alkalizing effect on the water, raising it to above pH 7 on the scale. And in terms of hydrating properties, water that has been through the electrolysis process is micro-clustered. This means that the structure of the water molecules in ionized water more easily penetrate cells, and are thus much more hydrating. This has the huge health benefit of allowing our body to more easily flush waste from our cells, as well as all the benefits associated with better hydration (both physical and mental) on the body.
There is another claim by Enagic, as if the above weren’t enough, and this one centres around the idea that kangen water is the only type of electrolyzed water that is medical grade. As we have seen, there is nothing unique about the properties of the water, so unsurprisingly, this marketing claim is misleading at best.
Enagic like to portray the idea that because their product has received approval for sale in Japan, it is superior to other water ionizer brands because it is the only one that is medically-graded. But the truth is that you can get the same quality, medically-graded ionized water, or better, for less than the premium Enagic are charging. They just aren’t medically graded in Japan, which is a strange caveat to base your marketing around for a product that is sold in the U.S.
So as we can see, with kangen water, there are a lot of claims seemingly designed to dazzle the uninitiated. Peer a little into the details, however, and you’ll find that Enagic is a company that is charging over the odds for a product that isn’t unique or even the best on the market.
To your health,
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