Last year, Americans bought 12.8 billion gallons of bottled water. There are now over 5 trillion bottles floating around in our oceans, which is about 270,000 pounds of plastic, enough to make noticeable plastic islands that float around destroying wildlife. The craziest part of all of this is that bottled water isn’t even healthy to drink. It is normally acidic and full of toxins from the plastic, some of which even cause cancer. So why are people so motivated to buy these bottles of water? It’s because bottled water marketing is out of control.
Pepsi and Coca-Cola invest millions every year in marketing bottled water. Why? Because it is incredibly profitable for them. Bottled water is their most profitable product. Dasani and Aquafina are just purified tap water, and tap water is incredibly cheap. So, it’s the thin plastic bottle they package it in.
So, how do you get people to spend $1, $2, or even $3 for a bottle of filtered tap water? You manipulate them into believing that it is better than the other waters that they drink. You tell them that it is pure. You tell them that it is healthy. You show them pictures of pristine waterfalls and super healthy models drinking it. Then you repeat this message over and over again — on TV, the internet, your cell phone, billboards, and the radio. You bombard people with your bottled water marketing message so that the consumer can’t ignore it.
The next step in your bottled water marketing plan is to make sure your cheap bottled water is available everywhere. The grocery store. The gas station. Your place of work. Your college. The zoo. Any amusement park. You ensure your product is always in the face of your potential consumers, wherever they go.
It is this formula that is causing the bottled water waste epidemic. It is also cheating people out of their hard-earned money and even making them sick.
The truth is, there are chemicals in thin plastic bottles that are hazardous to your health, like BPA and BPB. Plus, most bottled water is acidic enough to rust metal. This means that it’s oxidizing. Oxidation is the stealing of ions from something else, which breaks it down. If you drink this water long enough, it will break down your bones and steal nutrients from your body.
The solution to the bottled water marketing crisis is to get a home water filtration system. A water ionizer not only filters out 99.99% of the contaminants from your tap water, which is a higher standard than what is required for bottled water companies, but it also restores the antioxidants to your drinking water. Finally, a water ionizer makes your tap water alkaline so that it does not oxidize your body.
The most significant benefit of a home water filtration system, specifically a water ionizer, is that you can easily bottle the water you need to take with you by purchasing a simple polycarbonate, glass, or stainless steel bottle. This allows you to have the convenience of bottled water right at home. You will never have to buy a plastic bottle again!
You may be thinking to yourself that you only purchase bottled water every once in a while, so it’s no big deal. But the truth is, the bottles that you buy, combined with the bottles that everyone else buys, are causing a huge problem. Plus, the water in those bottles is really unhealthy for you.
So, help the environment and help yourself get healthier by bottling your water at home using a water ionizer. You’ll be drinking the healthiest water possible and helping to solve the bottled water marketing crisis.
